After launching on Kickstarter in the summer of 2021, Chris Armstrong and Kyle Gagner formed a partnership two years later in 2023.
Meet The Team
Our Team
Our team is who makes us who we are. We're driven by a unique culture and a mission to bring the joy of mountain biking to the world.
After launching on Kickstarter in the summer of 2021, Chris Armstrong and Kyle Gagner formed a partnership two years later in 2023.
Chris is an acclaimed design engineer/product developer and footwear designer, and has spent over a decade in the R&D industry working as the former lead designer behind multiple brands such as Piloti racing footwear, Lift Aviation, O'neill, Hot Wheels and others — which he helped to build from the ground-level into successful, category-redefining new market introductions.
He also spearheaded the successful market introduction of several protective gear design innovations in the motocross, mountain bike, ski & snow, and tactical / military industries — having held senior leadership positions on multiple Advanced R&D / Special Projects teams for companies or clients including EVS Sports, Hazard 4, NFL, Gridiron labs, and others.
His work has been featured in Hypebeast, Digital Trends, Footwear News, TransWorld Motocross (TWMX), Red Bulletin Magazine, AOPA Pilot, Coroflot, RECOIL, Performance BMW, Octane, Core77, Iron & Air, ImagineFX, and others.
Kyle was an original backer of this project when it was released on Kickstarter back in 2021 and came on board as a partner and co-owner in 2023. Kyle is an avid biker and loves the thrill of hitting the trails.
As an entrepreneur himself, Kyle brings his years of experience operating a business to the team. He lives in North Dakota with his smokin' hot wife Melissa and four kids - James, Isaiah, Levi,
and Hannah.
Chris is an acclaimed design engineer/product developer and footwear designer, and has spent over a decade in the R&D industry working as the former lead designer behind multiple brands such as Piloti racing footwear, Lift Aviation, O'neill, Hot Wheels and others — which he helped to build from the ground-level into successful, category-redefining new market introductions.
He also spearheaded the successful market introduction of several protective gear design innovations in the motocross, mountain bike, ski & snow, and tactical / military industries — having held senior leadership positions on multiple Advanced R&D / Special Projects teams for companies or clients including EVS Sports, Hazard 4, NFL, Gridiron labs, and others.
His work has been featured in Hypebeast, Digital Trends, Footwear News, TransWorld Motocross (TWMX), Red Bulletin Magazine, AOPA Pilot, Coroflot, RECOIL, Performance BMW, Octane, Core77, Iron & Air, ImagineFX, and others.
Kyle was an original backer of this project when it was released on Kickstarter back in 2021 and came on board as a partner and co-owner in 2023. Kyle is an avid biker and loves the thrill of hitting the trails.
As an entrepreneur himself, Kyle brings his years of experience operating a business to the team. He lives in North Dakota with his smokin' hot wife Melissa and four kids - James, Isaiah, Levi,
and Hannah.