The stickiest rubber compound on planet earth (provides confidence-boosting magnetic traction to bike pedals; unlike other shoes with inferior rubber quality which pose a dangerous safety risk). Our proprietary high-friction coefficient rubber formula grips where you need it, while staying true no matter the terrain on or off the bike — for when you find yourself in precarious hike-a-bike situations and beyond. Hero Rubber™ technology — a product you can trust both on & off the bike. Like a trusted friend, you can rely on it to come through in the thick of things when you need it most.